Hours Saved Weekly with AI-Driven Social Media Assistant
We’ve developed an AI tool to help us better manage social media interactions and streamline our lead management process. This assistant efficiently handles questions and comments on social media, pulling from essential company info and a rich FAQ database. It aims to answer queries, evaluate potential leads through conversation and additional research, add promising leads to our CRM, and keep conversations secure with a comprehensive Content Security Policy (CSP).
Challenges & Requirements
Efficient Interaction Management
To devise a solution that reduces the need for human intervention in social media interactions.
Time-saving Lead Qualification
To streamline a time-consuming process of identifying and scoring potential leads from social media interactions.
Timebank Management
To digitally enforce standard operating procedures for lead nurturing to enhance the quality of interactions.
Approval Workflows
Supporting conversation in multiple languages to broaden our engagement reach.
Actions
We took a strategic approach, employing a specific set of technologies
Chatbot Development
We created a multi-agent, multi-model chatbot capable of integrating with social media accounts on platforms like Facebook and Telegram. This development utilized Microsoft Bot Framework and our proprietary FELEGO tool for developing agent-based AI workflows.
CRM Integration
Chatbot agents were integrated with ERPNext to automate the lead management process, ensuring efficient tracking and nurturing of potential leads.
Knowledge Base Answers
Agents are integrated to access static file data, and FAQ database to provide updated knowledge base answers.
Security Measures
Content Security Policy was utilized to secure all communications and protect sensitive information.
Staff Training
Conducted comprehensive training sessions to ensure smooth adoption and maximization of the new system.
Results & Impacts
The deployment of AI-driven social media assistants has yielded significant benefits, primarily in terms of efficiency and process improvement.
Significant Time Savings
The automation of lead scoring and social media engagement has drastically reduced the time previously spent on these tasks, freeing up resources for other strategic activities.
Quality of Interaction
There’s been a noticeable improvement in the quality of answers provided by our chatbot, thanks to its access to comprehensive company information and FAQs, as well as the digital enforcement of lead nurturing SOPs.
Operational Efficiency
By automating lead capture and qualification, we’ve streamlined our sales process, making it more efficient and effective.
Technologies used
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